Helping German Shepherds find their forever home

MOGS (Missouri German Shepherd Rescue)

MOGS is a Non-Profit in Missouri that dedicates their time to rescuing German Shepherds from unfair conditions. They are the #2 dog breed that gets left behind and sent to animal shelters.
MOGS approached me to help them work on a new logo. Their logo, at the time, needed a huge upgrade to help the brand look more sleek and modern. I did a TON of logo exploration for this project, but unfortunately I was not able to see this project through to the end. I’m still super proud of the logos and ideas that I worked on for this project, and I felt like I needed to finish the project for myself, as well as finish it for my senior show in college.
This is a perfect example when I tell people that the way I like to work is by trial and error! As you can see below, some of these aren’t really that good, BUT it all still led me to the final logo.